Virginia Beach to allow jeeps to drive on sand during weekend festival

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The first-ever Virginia Beach Jeep Fest hits the waterfront Saturday and Sunday, marking the first time the public is allowed to drive on the sands of Virginia Beach.

Over 500 Jeep enthusiasts are expected at the two-day event celebrating Jeep heritage and the 4×4 lifestyle.

The weekend includes a sunrise cruise on the beach as well as a sand course on the beach. The course will allow registered Jeeps to test their skills over hills, dips, mounds and obstacles. It also includes a photo op next to King Neptune.

The public is invited to watch the parade of Jeeps from the boardwalk and enjoy free events including a 4×4 village with vendors and the Show and Shine, where Jeep owners will display their vehicles for a chance to win prizes in several categories.

“Virginia Beach Jeep Fest provides many exciting firsts for our community,” said William Younce, Director of Beach Events for IMGoing. “Most notably, this event marks the first time the public will be allowed to drive on the sand in Virginia Beach and the first all-Jeep event in Virginia. The Jeeping community is a dedicated bunch, and I’m excited to see how this event turns out. will develop in the years to come.

The event is organized by the City of Virginia Beach, Virginia Beach Events, IMGoing and Delmarva Jeep Events. The event is presented by Eastern Truck and Accessories and Hall Jeep of Virginia Beach and Chesapeake.

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