As President and CEO of Stagwell, the challenger network designed to transform marketing, Penn will offer insights on how brands can leverage digital creativity as a tool to drive business growth; insights into his four-decade career at the intersection of business, politics and marketing; and his vision of the role brands should play in the Metaverse, Web3 and beyond.
“From inflation to war to the upcoming U.S. midterm elections, we are living in one of the most volatile times in modern history, and marketers need a good understanding of the way to navigate ever-evolving issues while protecting their brands,” said Stagwell’s Chairman and CEO. Mark Penn. “At the same time, the digital marketing revolution is driving incredible growth, and I look forward to sharing my perspective on how brands can harmonize the art and science of modern marketing in this landscape.”
Penn is scheduled to speak on the following stages during the Cannes Lions:
- DPAA Fireside Chat on Yahoo Beach: Chairman and CEO of the DPAA Barry Frey will interview Penn about how outdoor advertising is driving a new chapter in marketing effectiveness, set to take place at 9:00 a.m. CEST on Tuesdayon June 21, at the Yahoo Beach Stage.
- Vox Media and Stagwell: Penn will join Kara Swisher, Editor-in-Chief of New York Magazine, for a brief discussion of market trends during Vox x Stagwell’s afternoon breakout on the island at 12:30 p.m. CEST on WednesdayJune 22.
- Brand Innovator Marketing Leadership Summit: Penn to Participate in a Fireside Chat on Digital Marketing and Innovation, Hosted by President of Basis Technologies Tyler Kellytaking place at 3:00 p.m. CEST on WednesdayJune 22, at the Hôtel Barrière The Gray of Albion.
- The home of the Wall Street Journal: WSJ Editor-in-Chief Gerard Baker will interview Penn for a discussion on “The Art of Taking a Stand,” focusing on how brands can navigate the nexus between business, marketing and politics. The conversation will take place at 4:10 p.m. CEST on WednesdaysJune 22, at the Maison du Journal.
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If you are a brand executive or journalist interested in connecting with Stagwell’s CEO Mark Pennexecutives of the Stagwell Media Network or network agencies, or who attend Stagwell private networking events, please contact [email protected].
About Stagwell Inc.
Stagwell is the challenger network designed to transform marketing. We deliver creative performance at scale for the world’s most ambitious brands, combining culture-shifting creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 12,000 specialists in more than 34 countries are united in one goal: to increase efficiency and improve business results for their clients. Join us at www.stagwellglobal.com.