Authenticity is something Chorduroy frontman Taylor Sandoval and his band mates keep in mind when writing their music.
“People can tell if you are not genuine, but if what you are trying to express is real then people are more receptive to it,” said Sandoval, singer and guitarist for the independent surf-rock group based three at La Mesa.
Taking cues from contemporary garage rock bands like Thee Oh Sees and Ty Segall, the trio produced eye-catching singles and performed to sold out venues as live shows return to San Diego.
Their recent single, “I Hate Surfing PB”, is a campy catalog of a universal surf grievance: a crowded beach populated by inconsiderate beginners.
“I’m fed up with liquidations every day, I can’t even have a ride,
sixty-five people at the beach, twenty-five Wavestorms ”
Sandoval’s inspiration for the song came from the two years he and drummer Leland Schenk worked at the San Diego Surf School in PB. Sandoval eventually became director.
“I wrote this song in 2019, it took me a long time to finalize and record it,” he said. “We wrote about getting tired of surfing at Law Street Beach, down the street from the surf school. It’s always crowded. We wanted to make it something of a meme, like a fun, light song.
“I dream about my lunch break at PB, the year is 1885
I have the whole beach to myself, not a single storm in sight »
Sandoval and bassist Trevor McDonough would like to point out that they don’t really hate Pacific Beach, and the name was inspired by the track “I Hate Surfing in HB” by the Orange County hardcore group DI That songs lists frustrations similar in his song lyrics.
Their tongue-in-cheek song garnered positive feedback from listeners, with many adding the track to their personal playlists on Spotify, band members said. This enthusiastic response was perhaps most notable at Chorduroy’s recent sold-out show at Queen Bee’s in North Park.
“There was this random girl that neither of us had met who came to us and said she knew all the words,” Sandoval recalls. ” It was crazy. It was really inspiring for us. “
The band members also recognize that now is a particularly important time for performing musicians. As pandemic restrictions relax, there is an intense demand for live entertainment, especially in cities with music scenes as vibrant as San Diego.
“People are starving for these kinds of events,” Sandoval said. “After being stuck inside last year, everyone wants to go out and do something on a Saturday night.”
An audience hungry for live music mixed with a popular new single could have helped the band fill the Queen Bee’s with a capacity of 300 in June.
In addition to running Chorduroy, Sandoval runs a project called Superstition Presents, a social media-based promotion company that promotes local artists in the music scene. During quarantine, Sandoval helped organize a live broadcast festival via Superstition called the Better Days Festival, which included revered indie groups like Death Lens and Levitation Room.
“My idea was to put on some really cool big shows and fun mini festivals,” he said. “I use this as a way to make money at the same time to support our musical habits. And thanks to that, we were able to get to know everyone who plays shows in town. It’s a great way to make friends and network with musicians.
The group’s most recent single, “Velcro on my Shoes,” is an airy track that incorporates elements of lofi, similar to Mac DeMarco or Boy Pablo. The reverb-infused guitar over a simple drum beat releases into a stop-and-go bridge with a blowout of snare fills.
Decidedly less cheeky than “Surf in PB”, the change of pace demonstrates the range and the eclectic capacities of the group. The band hope to release a full EP by the end of next month, Sandoval said.
Chorduroy’s next show is scheduled for August 28 at Queen Bee’s, where they will share the stage with local bands Alternative Citizens and Buddah Trixie. Presale tickets are already sold out, but a limited number of tickets will be available at the door on the day of the event.
Fans can follow Chorduroy on social media for upcoming shows and other updates.