Alzheimer Society seeks help to add services to Collingwood


Over the past month, the Southern Georgian Bay region has become the main source of referrals for the Alzheimer Society of Simcoe County. Without a physical office here, they need community support to deliver services.

The Alzheimer Society of Simcoe County (ASSC) is looking for ways to connect more deeply with the communities it serves.

Based in Barrie, CDSA supports people with dementia, their care partners and healthcare professionals through education, counseling and activities in Simcoe County communities. Founded in 1985, the registered charity has grown from the ground up to provide a number of programs and services to townships across the county. In recent years, the Southern Georgian Bay region of Collingwood and Wasaga Beach has become the company’s third largest customer base.

“Ultimately, the goal is to provide seamless services across the county,” said Laura-Lynn Bourassa, manager of education and support programs at CDSA.

CDSA also runs social recreation programs in different regions and currently runs Minds in Motion, an eight-week community social program that integrates physical activity and mental stimulation for people with dementia and their care partners, at Wasaga Beach.

“It’s a great program and the squad we have in Wasaga Beach right now is fantastic,” said Bourassa.

However, they are looking to raise awareness of the services they offer, and because they do not have a physical space in the South Georgian Bay area, they rely on community partners to provide that space.

“When you don’t have that storefront, people don’t know you’re there,” Bourassa said. “So we want to increase the exposure.”

In an attempt to do so and connect with community partners who could help support program delivery in the region, CDSA invited the community of Collingwood on a sunset cruise to celebrate World Health Day. Alzheimer’s disease. The event, sponsored by the Georgian Bay Club Foundation, was scheduled to take place on September 21 in the port of Collingwood, but was canceled due to lack of registration.

“I don’t think it generated enough interest to race,” Bourassa said. “And that’s the problem here.”

Over the past month or so, South Georgian Bay has become CDSA’s primary source of referrals, so they are looking at what else they can do to engage their community partners and communicate the various services available.

“We’re looking for that support in different parts of Simcoe County where we don’t have a physical office, but we’re definitely there with services,” Bourassa said.

Anyone wishing to associate with the Simcoe County Chapter of the Alzheimer Society can call the Barrie office at 705-722-1066 or email [email protected]


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